About Redbull

Redbull

The Brief

Red Bull Nigeria sought Excite’s expertise in route to market optimization to address critical challenges, including data discrepancies, market competition, distribution inefficiencies, and operational bottlenecks.

The Solution

Excite Panacea implemented the Bizom SFA solution for Red Bull Nigeria, enabling real-time sales tracking, automated order management, and data-driven insights. The solution optimized field operations, enhanced distributor coordination, and improved market responsiveness through AI-powered analytics and mobile accessibility. The solution empowered 125 salesmen, 10 distributor sales managers, 23 distributor managers, and 3 zone managers and was used to manage over 18,000 outlets across diverse channels including bars, clubs, and retail stores

The Outcome

• 40% Expansion in Retail Coverage – Increased presence across urban and rural areas improved product availability.

• 15% Faster Market Response Time – Real-time insights enabled quicker adjustments to consumer demands.

• 27% Reduction in Stockouts – Enhanced distribution efficiency ensured consistent supply at retail points.

• 5.5% Sales Growth – Competitive pricing and strategic partnerships improved product adoption and market penetration.