Sales Analytics, Prediction & Forecasting

Sales Analytics, Prediction & Forecasting

Sales Analytics, Prediction & Forecasting

INDUSTRY:

Fast-moving consumer goods (FMCG)

SERVICE:

Advanced Data Analytics for Business Intelligence

TECHNOLOGY:

Power BI

About Chi Limited

Chi Limited, is a fast-moving consumer goods company in the Food and Beverages Industry that provides consumer products in the dairy, beverages, and snacks sectors.

The Brief

They required the services of Excite to provide advanced data analytics services to centralize, visualize, and analyze primary and secondary sales data across its sales and marketing departments, enabling data-driven decision-making and improved operational efficiency.

The Solution

Excite Panacea implemented comprehensive Power BI dashboards featuring high-level operational summaries, enabling Chi Limited to compare and analyze key business metrics effectively.

These dashboards provided actionable insights by offering both macro-level KPIs and detailed, unit-specific analytics, ensuring data-driven decision-making and enhanced operational flexibility across multiple business functions.

The Outcome

• Improved Decision-Making Speed (≥ 40% Faster Insights) – Centralized dashboards reduced data processing time, enabling quicker strategic decisions based on real-time sales and marketing performance.

• Increased Data Accuracy (≥ 95%) – Automated data integration minimized errors and inconsistencies, enhancing the reliability of primary and secondary sales analysis.

• Operational Efficiency Gains (≥ 30% Reduction in Manual Reporting Time) – Streamlined reporting eliminated redundant manual processes, allowing teams to focus on data-driven actions rather than data preparation.

• Enhanced Sales Performance (≥ 20% Growth in Sales Efficiency) – Granular insights into sales trends and customer demand enabled targeted strategies, optimizing resource allocation and driving revenue growth.

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