About Guiness

Guinness Nigeria Plc is a leading beverage and alcohol company in Nigeria and a subsidiary of Diageo Plc, a global leader in alcoholic beverages. Established in 1962, it was the first Guinness brewery outside of Ireland and Great Britain

The Brief

Guinness Nigeria is a leading alcoholic beverage company producing and distributing iconic beer and spirit brands. The company engaged Excite Panacea to provide handholding, accompaniment and application support services for its over 700 field sales agents and a 100+ distributors across the country to herald the roll-out of its Sales Force Automation (SFA) solution and to mitigate issues around frequent system downtime, slow resolution times, high internal support costs, and limited IT capacity.

The Solution

Excite Panacea provided an end-to-end enterprise support service, including Twenty- five (25) agents deployed across six (6) divisions to provide support for the SFA users, proactive system monitoring, rapid issue resolution, and an IT Business Analyst to deliver real-time insights, user training, and performance optimization for Guinness Nigeria. The support service ran from 2017 up until January 2025.

The Outcome

• Faster Issue Resolution – Reduction in downtime with dedicated enterprise support for Sales Force Automation (SFA) users, ensuring seamless sales operations

• Cost Efficiency – Reduce IT support costs through outsourced expert support and streamlined issue management

• Improved User Productivity – Increase SFA adoption and efficiency by minimizing disruptions and enhancing field sales performance.

• Enhanced Business Insights – Faster decision-making with an IT Business Analyst providing real-time system performance analytics and user feedback insights