About Western Union

Western Union

The Brief

Western Union (WU) aimed to optimize retail audits, strengthen community engagement, gather market intelligence, and implement targeted BTL activations to boost awareness and service adoption.

The Solution

Excite Panacea leveraged its Survey Application for precise data collection, real-time tracking, and streamlined reporting. Field executives verified agent locations using GPS-tagged data and photographic evidence. Retail audits and mystery shopping evaluated service quality, product placement, and WU compliance. POS monitoring optimized distribution, enhancing brand visibility. Community insights provided demographic data and market opportunities. A real-time dashboard enabled instant access to insights, improving decision-making and distribution efficiency.

The Outcome

• 100% Verification of Agent Locations – Established an accurate and validated retail location database.

• 35% Increase in POS Coverage – Enhanced distribution of POS items and optimized product placement.

• 40% Boost in Brand Awareness – Strengthened visibility across targeted retail locations.

• 50% Improvement in Data-Driven Decisions – Provided actionable insights for the remittance policy team