About Nigerbev Limited

Nigerbev Limited is a leading beverage manufacturer and makers of best global brands (BGB) spirits.

The Brief

Excite Panacea was engaged to deploy a digital campaign management solution for The Rema Live campaign in Lagos and Abuja. This was aimed at engaging and rewarding consumers of the BEST Cream

The Solution

Excite Panacea deployed its proprietary E- Redeem promo solution to engage consumers of Best Cream Liqueur at the event. The Consumers received printed vouchers featuring unique participation codes, along with clear instructions for participation which prompted them to scan a QR code to access the solution and enter their details and a unique code for a chance to win prizes. The Campaign drew attention, 2946 consumers scanned the QR Codes. Amongst them, 1838 participation vouchers were used by 1107 participants for the campaign, and 997 rewards were won. The solutions AI driven Winning Code Iteration (WCI) logic allowed for a fair, even and objective selection of winners.

The Outcome

• 30% Increase in Consumer Engagement – Personalized, data-driven campaigns improved interaction and brand loyalty.

• 40% Improvement in Reward Redemption Efficiency – Streamlined tracking reduced delays and enhanced user experience.

• 25% Reduction in Fraud Cases – Advanced monitoring and verification minimized fraudulent activities in reward programs.