Sales Force Automation (SFA)

Sales Force Automation (SFA)

Sales Force Automation (SFA)

Alcoholic Beverage Industry


Sales Force Automation (SFA)


Bizom SFA

About Brian Munro Limited

Brian Munro Limited is a trading company involved in importing, marketing, and distributing a wide variety of products over the years. BML is an importer and distributor of SKYY Vodka, American Honey, Campari and Champagne Bollinger with over 70 years leading a variety of consumable products, BML has acquired a vast distributor chain and created solid and long-lasting partnerships with its distributor chain.

The Brief

Excite Panacea was engaged to design and deploy a fit for purpose SFA and DMS solution that will cater to all the BML business’ needs with regards to all her RTC internal and external processes, based on its extensive experience in deployment of SFA solutions across various industry section ranging from FMCG, Manufacturing, Service Delivery, Real Estate, Oil and Gas, Logistics and Consultancy Services.

Sales Force Automation (SFA)2

The Solution

Excite Panacea proposed an enterprise ready sales force automation platform with a framework that allows extensive customisations and bespoke implementations across different sales activities. It has been greatly deployed for many businesses across the different sectors of industry and when fully deployed the solution, a full stack retail intelligence platform digitizes, optimizes, and expands channels, distributor, and retailer networks to shrink expenses and grow profits.

The Outcome

-Extensive automation and optimization of their sales and distribution process.
-Real-time data and insights on their sales force, channel partners and market demand.
-100% visibility into primary and secondary orders.
-80% rise in Sales team compliance.
-Effective management of inventory at wholesale or retail outlets.
-Strengthened revenue recognition with effective collection and payment tracking.
-Ability to track and capture geo-location of orders at outlet and confirmed via digital signature.

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