Sales Force Automation

Sales Force Automation (SFA)

Sales Force Automation

Alcoholic Beverage Distribution Company


Sales Force Automation (SFA)


Bizom SFA Software.

About Nigerbev

Nigerbev Limited is a leading beverage manufacturer and makers of best global brands (BGB) spirits. Best Global Brands manufacture and distribute the mainstream “BEST” spirit brand in countries throughout Africa which include BGBs whisky VIP, Marula fruit cream liqueur, dry gin, inferno, and vodka brands.

The Brief

Client required a fit for purpose SFA and DMS solution to cater to all its business’ needs with regards to all her RTC internal and external processes. They were experiencing significant loss, due to fraud and non-compliance of due sales process and limitations in the visibility of the sales team operations.

Sales Force Automation2

The Solution

We deployed an enterprise ready sales force automation and distribution management platform able to extensively automate and optimize the sales and distribution process of Nigerbev, by leveraging real-time data and insights on their sales force, channel partners and market demand. The solution was able to digitize, optimize, and expand sales channels, distributor, and retailer networks to shrink expenses and grow profits.

The Outcome

- Improved Productivity of the sales team.
- Visibility of all sales operations and activities.
- Improved Order generation and fulfillment processes.
- Growth in Sales Revenue.

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